Hi! I’m Riho, a craft beer enthusiast
I visited Hakuba Taproom in Hakuba Village, Nagano (長野県白馬村)!This is a joint taproom of Baird Beer and Hakuba Brewing. Located on the 1st floor of Hakuba Panorama Hotel, it’s a hidden gem for enjoying amazing craft beer after skiing or outdoor activities.
📅 Published March 2026, based on a February 2026 visit
- 🏠 Hakuba Taproom Basic Information
- ✨ An Unexpected “English Only” Space!
- 🍺 Beer Experience: Crystal-Clear Lager
- 🏔️ Hakuba Brewing’s Signature Beers
- 📸 Visit Report
- 🌐 Web Reviews & Ratings
- ❓ Frequently Asked Questions (FAQ)
- 🔗 Related Brewery Visit Reports
- 🗾 Japan Craft Beer Exploration
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🏠 Hakuba Taproom Basic Information
| 📍 Address | 399-9301 Nagano, Kitaazumi-gun, Hakuba-mura, Hokujō 3322-1 (Hakuba Panorama Hotel 1F) |
| 🚃 Access | About 5 min by taxi from JR Hakuba Station / Ski area |
| 📞 Phone | 0261-75-0075 |
| 🍺 Taps | 16 taps (Baird Beer + Hakuba Brewing) |
| 🌐 Official Site | tenguproperties.com |
| @hakubataproom | |
| 📊 TripAdvisor | ★4.4 / 5.0 (38 reviews) |

Having both Baird Beer and Hakuba Brewing across 16 taps is pure luxury! This place after skiing is almost unfair.
✨ An Unexpected “English Only” Space!
The first surprise walking in was that it’s an English-only space. It feels like stumbling into a British pub while still in Hakuba (白馬). Hakuba is known as an international ski resort, and the taproom atmosphere is truly international.

The English-only thing is surprising, but with so many international visitors in Hakuba, it feels natural! Such an exotic atmosphere!
🍺 Beer Experience: Crystal-Clear Lager
The lager I had was mesmerizingly crystal-clear and absolutely delicious. Clean with no off-flavors, so crisp you could dangerously drink pint after pint.
Hakuba Brewing uses 100% North Alps snowmelt water (pristine groundwater) for brewing. Founded in 2011 by British-born Dan Cockburn, the brewery blends British malt traditions with American hops. The secret to this crystal-clear deliciousness lies in the unfiltered, unpasteurized “living yeast” flavors.

The North Alps snowmelt is ultra-soft water, ideal for lager brewing! The low mineral content lets the delicate hop aromas really shine!
🍺 Flavor Profile
| Flavor Element | Intensity (1-5) | Characteristics |
|---|---|---|
| 🟠 Bitterness | 2/5 | Gentle and refined |
| 🟢 Sweetness | 2/5 | Light malt sweetness |
| 🔵 Acidity | 1/5 | Almost none |
| 🟣 Body | 2/5 | Light, crisp |
| 🟡 Aroma | 3/5 | Floral & herbal |
🏔️ Hakuba Brewing’s Signature Beers
| Beer Name | スタイル | ABV |
|---|---|---|
| Pale Ale | Pale Ale | 5.0% |
| IPA | IPA | 6.0% |
| Double IPA | Double IPA | 7.5% |
| Session IPA | Session IPA | 4.0% |
| Black Ale | Black Ale | – |

You can also compare Baird Beer, so you can experience two of Japan’s top craft breweries in one place!
📸 Visit Report
Check out our visit on Instagram below 👇
🌐 Web Reviews & Ratings
| Platform | 評価 | Notes |
|---|---|---|
| TripAdvisor | ★4.4 / 5.0 | 38 reviews |
| Untappd(白馬Brewing) | Listed | Joint taproom with Baird Beer |
| Tabelog | Listed | Dining bar category |

Baird Beer is a legendary craft brewery founded in Numazu (沼津) by American-born Bryan Baird! It’s the ultimate taproom where a pioneer of Japan’s craft beer scene meets Hakuba’s natural beauty!
🏆 Overall Rating: 4.0/5 ★★★★☆
| Overall Score | ★★★★☆ (4.0/5) |
| Comment | Premium lager brewed with North Alps water & Baird Beer. The ultimate post-ski reward taproom |
🍺 Enjoy craft beer like those featured in this article at home
Curated monthly from 4,000+ craft beers across Japan. Enjoy rare brews at home.
❓ Frequently Asked Questions (FAQ)
How do I get to Hakuba Taproom?
Located on the 1st floor of Hakuba Panorama Hotel. About 5 min by taxi from JR Hakuba Station. Easy access from ski areas in winter.
白馬BrewingのビールのCharacteristicsは?
北アルプスの雪解け水(超軟水)を100%使用。イギリス出身の創業者が英国モルト伝統とアメリカンホップを融合させた、無濾過・非加熱のビールがCharacteristics.
Is the menu English only?
Primarily English, but you can choose beers by name and style, so don’t worry. Staff are also friendly and helpful.
🔗 Related Brewery Visit Reports
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🗾 Japan Craft Beer Exploration
rihobeer.com features brewery visit reports from all across Japan!Japan Brewery List — check it out!
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