Asahi Maruefu Beer Review

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Beer
This article can be read in about 10 minutes.

Asahi: Maruefu

This article is based on a past tasting experience and was updated in June 2025.

What You Will Learn

  • Key features and appeal of this beer
  • Detailed flavor profile
  • Where to buy and recommended highlights
ホプくん
ホプくん

Let me give you an expert breakdown of this beer’s hop profile!

りほくん
りほくん

I see! So let me explain the key features of this beer in simple terms…

ルネちゃん
ルネちゃん

Wow, this beer sounds really interesting! I can’t wait to hear what it tastes like!

About This Beer

Characteristics

やさしさや温もりを求める時代に、「飲食店で愛され続けた、まろやかなうまみ」をコンセプトに『アサヒ生ビール』を“Heart-warming Beer”としてよみがえらせ、9月14日に通年販売の缶商品として28年ぶりに復活させます。通年発売のビールとしては3年ぶりの新商品です。中味は従来のまま、パッケージを大きく変え、飲食店と連動したプロモーションを展開。アルコール商品初出演の新垣結衣さんのTVCMでも、「ぬくもり」「やさしさ」「居心地のよさ」といった世界観をお伝えしていきます。
(From Asahi official page)

ニュースルーム|アサヒグループホールディングス
アサヒグループホールディングスのニュースルームページです。ニュースルームでは、アサヒグループの各企業のニュースやプロモーション、お知らせなどの情報をご覧いただけます。

Release Date

September 8, 2021

Where I Bought It

Supermarket

I wrote an article about craft beer-related Furusato Nozei (hometown tax) picks for 2022 — check it out below!

Beer Review

Appearance

Clear. Slightly yellow-green tint?

Aroma

Aroma (Orthonasal)

Noble hop character.

Flavor (Retronasal)

Sweet floral nectar aroma, mint. Lemon drop.

Taste

Mouthfeel

Strong carbonation — typical of a major brewery product.

Body and Texture

Hop presence dominates over malt. Though more acidity than hops? Strong oxidation-derived sourness. As the temperature rises on the tongue, malt sweetness emerges too. Combined with the acidity, it creates a lemon drop character. Not bad, actually. Could the oxidation be intentional?

The Swallow

A fizzy lemon-like, minty flavor spreads through the mouth. Refreshing without being cloying. Biscuit-like malt flavor and grain notes linger lightly in the mouth.

Aftertaste

Dry. Crisp. Fades cleanly, leaving soft acidity.

Overall Impression

Strong acidity perhaps due to oxidation, but overall not bad. Not as extremely dry as Super Dry — gentler. Tasty. The biscuit-like aftertaste lets you appreciate the malt, which is comforting.

Dregs

I wrote an article about craft beer-related Furusato Nozei (hometown tax) picks for 2022 — check it out below!

Overall Rating

Overall Rating

★★★★☆
4.0/5
An excellent craft beer!

Where to Buy

Browse Craft Beer on Rakuten

Discover craft beer from all over Japan on Rakuten.

Browse on Rakuten

If you enjoyed this article, hit the “Next Pint!” button!

It means “This is my next pint!” and saves this beer as your next must-try.

FAQ: Asahi Maruefu

What does Asahi Maruefu taste like?

Asahi Maruefu is a Japanese draft beer with a mellow flavor. See the full article for detailed tasting notes.

Where can I buy Asahi Maruefu?

It may be available at craft beer specialty shops or online stores. If it’s hard to find, check out our Recommended Craft Beer Guideで他の銘柄もチェックしてみてください。

Are there other recommended craft beer brands?

当サイトでは多数のクラフトビールをレビューしています。Complete Guide to Dank IPADDH & TDH Beer Explainedも参考にしてください。

Enjoy Craft Beer via Furusato Nozei (Hometown Tax)

Enjoy beer from breweries across Japan for effectively just 2,000 yen.

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